Los Angeles, CA, November 21, 2024 — CRASH Jewelry, renowned for its uni-sex, sustainable pieces made from the metal of luxury cars, today announced the launch of The Sammy Cuff, a limited-edition piece created in honor of rock legend Sammy Hagar. The cuff commemorates Hagar’s enduring legacy, with the Red Rocker currently on his Best of All Worlds Tour.
“We’ve been fans since the Montrose days, so designing a one-of-a-kind piece to pay tribute to Sammy was an incredible opportunity,” said Christi Schimpke, Founder and Designer at CRASH Jewelry. “This piece blends Hagar’s legendary music and iconic style with our commitment to creating sustainable art from automotive history.”
The Sammy Cuff is meticulously crafted from metal sourced from two Ferrari models: a Portofino in Nero Daytona and a 360 Challenge in Rosso Corsa. Using advanced laser technology, the original Rosso Corsa (red) factory paint is burned away, revealing an image of Hagar’s famous Gibson guitar. The bare aluminum is the perfect canvas to showcase this partial image of Hagar’s Explorer Red Rocker electric guitar. A sleek black triangular section from the Ferrari Portofino is engraved with “Red Rocker” and riveted onto the 360 Challenge, creating a powerful visual statement.
“We’re limiting the run to only 55 cuffs in honor of Hagar’s mega-hit, ‘I Can’t Drive 55,’” Schimpke added. “Each cuff will be numbered in sequence (e.g. #4/55), with Sammy receiving #1, of course.”